Browsing Mood : Play, mentally passive. Expectations : Variable rewards. Shopping style : Impulse buying of certain newly found items. Landing page type with the highest conversion rate: Single product page. Searching Mood : Working, mentally active. Expectations : Fixed reward. Shopping Style : Informed selection from multiple options. Landing page type with the highest conversion rate: Multiple product pages. Personalize You can also use multiple product pages to provide a personalized search experience that will surprise and delight shoppers. The reason the in-store experience is good is that you'll be directed to a section with items that solve the problem. That's what we want to do in search. What we want is to land on a page with multiple options for what shoppers want to ghost mannequin effect service buy.
That way, I feel like I can customize it ghost mannequin effect service from there. As long as the page contains only the item that is trying to solve the problem, they are willing to browse the page. When they start looking at other items, it's time they bounce. As the following stats from the segment reveal, people are more likely to buy more from your brand if they get a personalized experience. Forty-four percent of shoppers say they are more likely to become repeaters after having a personalized shopping experience at a particular company. Forty percent of US consumers say they bought something more expensive than originally planned because the experience is personalized. On average, 71% of consumers express some frustration when the shopping experience is impersonal.
Should I sell it on Amazon? So why not sell in a market like Amazon if you want to run this multipart product search experience? Well, Amazon's search experience is great for shoppers, but harmful for brands. Selling on Amazon prevents e-commerce retailers from implementing the basic tactics to earn a ROI from their budget. There is none: Retargeting. Brand building. Cross-selling. Create a list. margin. Solution: Provide shoppers with an Amazon search experience on your website Specifically, run shopping ads that lead to multiple product pages to ensure high conversions and brand security. With this tactic, everyone wins. Shoppers can experience multiple products by displaying on the page products that exactly match the search intent. You also win because you can get everything you ghost mannequin effect service lost on Amazon.