Content you have that is already on the right track. It's much easier and faster than starting from scratch. Finally, create content to fill in the gaps where you have nothing that answers the question/pain point of a keyword/user intent combo. You might end up with a long list of content to optimize and/or create – which is great! However, don't rush the process and create low-quality content. Prioritize the work and develop a reasonable content schedule to keep the project moving forward. 4. Measure and adjust As with any SEO and content marketing strategy, of course, continue to monitor
engagement and conversions to ensure you're getting the most out of your efforts. Look for signs of commitment (or lack of): CTA. If CTAs are skipped, the jewelry retouching service content won't connect. Forms. If leads land on pages with closed content but don't fill out forms, the content isn't meeting marketing goals. Other standard SEO metrics can also help determine strategy performance before sales start to pick up: Organic ranking. If your content is climbing in organic search, that means your content is improving.
Click-through rate (CTR). The increase in CTR means that you have successfully targeted your users' needs and pain points. Time spent on site. Hopefully more time on site means users are engaging with your content, but that's not a perfect metric. Rebound rate. Consider the content before determining whether a high bounce rate is good or bad. This is traditionally considered a bad sign, but if your content only provides definition, it's probably normal.